'AVA' stands for 'Audio Visual Arts' and began in 2015 with the debut of AVA Festival and Conference in Belfast with a core ethos to celebrate, amplify and develop the strong current of electronic music and digital visual arts emerging from Northern Ireland. The inaugural event hosted a globally recognised lineup of local talent including Bicep, Optimo, Phil Kieran, Ejeca, Space Dimension Controller, a conference with key artists includng DJ Numark of Jurrasic 5, Adam Smith of the Chemical Brothers plus many more and the debut of Boiler Room Belfast.
As the festival grows, so too does it's network, partners and ambition.
This year, the AVA team have developed an International event called 'X' exchange, in collaborative with 'The Exchange' Mumbai on March 9th. This event will follow the same ethos and format as the AVA Festival, including a conference, a broadcast and an evening showcase, bringing across Irish talent to collaborate with Indian talent.
The AVA Festival & Conference in Belfast continues to grow, hosting the second edition in Belfast on Saturday 4th June 2016 with an impressive lineup of Northern and Southern Irish talent and a sprinkle of International guests.
The overarching goal of AVA 'X' is to provide an opportunity for emerging and established artists, DJ¹s, producers, managers, agents, labels, designers, visual artists, promoters and some very special guests, to share their knowledge through a free daytime conference that progresses into an evening showcase with a special lineup, paying homage to NI's and Mumbai's unique energy and character.'
The Exchange
The Exchange is an endeavour to get British and Indian talent, trade bodies and industry people in the music industry together to understand the region and discuss potential business opportunities.
UK Trade & Investment, along with Submerge have organised a two day-long conference which will comprise a series of panels between key industry heads and some international speakers. Other speakers at the conference include regulatory heads, music label honchos, management agencies and Indian and international artists from the music industry.
Submerge is a breakthrough concept that revolutionized the music and clubbing scene in India. Being industry leaders, Submerge brought down and executing some of the world’s most notable dance music acts such as Trance Around The World with Above & Beyond, One Last Tour with Swedish House Mafia. Submerge is responsible for turning India into the dance music capital of the future, and has hosted massive events featuring the world’s biggest electronic acts. Nikhil Chinapa, Hermit Sethi and Pearl, the three founders at Submerge, aim to connect fans with their music idols. Over the years, Submerge has built the Indian club scene by bringing some of the biggest names in global dance music to India, including:Tiesto, Fatboy Slim, Gareth Emery, Dash Berlin, Richie Hawtin, John Digweed Sander Van Doorn, Dada Life, Norman Doray etc.
Bhavishyavani Future Soundz (BFS) was formed in the mid ’90s – before you could listen to DJ mixes online and when clubs played only Bollywood and “retro” music. Trips abroad, raves, imported drum’n'bass mixtapes, and an ear for fresh sounds from the Asian underground brought together a group of like-minded creatives – Mr Tee, Bhaisaab, Insat, Kutklass Masta Justy – to birth Bhavishyavani Future Soundz.