Bringing the best of Britain to the world.
The GREAT Britain campaign showcases the best of what the UK has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK. It is the Government’s most ambitious international promotional campaign ever, uniting the efforts of the public and private sector to generate jobs and growth for Britain.
The UK has a huge amount to offer, with world-class universities, ground breaking research, high tech start-ups and entrepreneurial business people. We are global leaders in the creative industries like music, fashion, design and film. We can offer visitors unforgettable experiences, breath-taking landscapes and iconic attractions.
The GREAT Britain campaign captures all this and much more; the best of all that is familiar about the UK, but also what is new and surprising about this country. Our aim is to encourage people around the world to think and feel differently about modern Britain.